News

Mattel and Danone are collaborating, in the mass retail channel, by making Actimel 4 bottle packs available starting the 12th of February 2024 and throughout the year. There are available 6 new collectible bottles with an innovative design that will feature Barbie and Ken characters. For children...


Victoria Licensing & Marketing will represent for Italy the "By Côte d'Azur" brand, the official brand of the Côte d'Azur Regional Tourist Board (Comité Régional de Tourisme CRT) that is inspired by its values, applied to products that are not manufactured in France. Together wi...


The partnership between Mattel and Faber Coffee Machines has brought four new gift ideas for Christmas dedicated to adult Barbie fans! 

Inspired by Barbie and her Dream House, these four new pod coffee machines models are: three in the Small Slot version and one in the Mi...


Mattel and its partners work together for the holiday season with gift ideas to create happy family moments!

From Lisciani Giochi the ideas are: Barbie Print Cam for immortalizing Christmas holidays memories, Barbie My Nail Art Machine Color Change and Barbie Fashion Boutique....



Mattel collaborates with Sodico and Rolly&Co to make toddlers daily hygiene more exciting with a Barbie theme.

Sodico's Naturaverde Kids line features 3 gift kits divided into: Barbie Giftset Uno Cards along with Bubble Bath and Spray Conditioner, Barbie Mini Ha...


Victoria Licensing & Marketing and Mattel presented the portfolio of Mattel Brands with special attention to Barbie, Hot Wheels, Monster High and Fireman Sam.


Hermet is inspired by  the glamorous style of Barbie's Dream House, one of the most famous and recognizable houses in the world, to create a new homewear collection. 

The collection offers an all-pink dream for the bedroom and bathroom! Fun and imaginative images. Th...


What comes from the meeting of two timeless icons, Sperlari and Mattel? The super cool Limited edition of Galatine is born, the delicious milk bar that has conquered children and adults since 1956, signed Barbie.

Sperlari celebrates the iconic doll, protagonist of the film eve...


After a summer that saw Barbie as the indisputed protagonist, a new collaboration with Original Marines has arrived  for the BTS season. The collection includes a total look for girls, t-shirts and sweatshirts personalized with Barbie's image.  A unique and sparkling capsu...

With Barbie, you can be anything! Girls and boys who love the brand will be able to take the world of the iconic doll with them at all times,  even at school, thanks to the brand new school collection that Giochi Preziosi has dedicated to Barbie.

Mermaids, the sea and the fantasy wo...


OPI brings the world of Barbie to your nails with the OPI Barbie The Movie Collection. The nine  shades, in a limited edition, retrace the most recurring elements of the film: the sun, the beach and parties. The name were  conceptualized with the director  and the scr...

To celebrate the long-awaited cinematic event of 2023, Montegrappa, the oldest fountain pen factory in Italy that  has won admirers all over the world for its creativity and craftmanship, is also offering a limited edition icon signature set dedicated  to Barbie.

The launch of the Barbie The Movie has prompted several brands to sign capsule collections in honor of the Mattel doll. Zara also presented its limited edition line of Barbie-themed clothing and accessories.

A collection in which pink explodes in all its nuances,  but which also off...

Living in Barbie Land means always being perfect in a perfect place; unless you are having a major existential crisis. Or you're Ken. Warner Bros. Pictures presents  an Heyday Films production,  LuckyChap Entertainment, NB/GG Pictures, Mattel, "BARBIE", directed by Greta Gerwig, wi...

Superga has joined forces with Barbie™ The Movie to develop an exclusive capsule collection inspired by the iconic doll whose bright pink universe excites and empowers women of all ages all over the world.The collection features four different sneaker styles that embody Barbie's fun and playf...

From the catwalks to the movies to social media, everyone wants to dress like Barbie™! The very first photos, which have been in all the newspapers for months, from the set of the movie about the world’s most famous doll have kicked off a new trend that is already viral, the Barbiecore.

After two years of absence due to the Pandemic,  Mattel come back to the Milano Licensing Day event with a dedicated booth to its top Brands.

During the event, the Victoria Licensing & Marketing team presented the relaunch ...

Mattel partecipated in the Milano Licensing Day 2020 in a new way, that of a virtual digital summit.

Victoria Licensing & Marketing introduced the Mattel presentations with the news and new brand projects for 2021 year.


Despite the particular moment due to COVID-19, the BLTF didn't want to give up its prize and reconfirmed the Bologna Licensing Award, the only award in It...

“Original ICON Collection” is the name of the capsule collection BARBIE by FILIPPO LATERZA for ORIGINAL MARINES. It's a brand new project with three special actors for a kids collection, 5 to 12 years old, dedicated to the most famous fashion doll in the world. The project has been achieved in It...

Victoria Licensing & Marketing team will be at the Bologna Licensing Trade Far (Bologna  April, 1st-3rd 2019) with the Mattel Brand Portfolio news ad pavilion 31 booth C9-B8!

In 2019, the most famous fashion doll in the world, Barbie celebrates 60 years and begins the celebrations at Pitti Immagine Bimbo.

Inside the Fortezza da Basso, in the Polveriera space a small doll exhibition will be set up to celebrate 60 years of the brand that tells girls from all ov...

Barbie, undiscussed property leader in the toy industry and boasting countless licensing interpretations in the apparel, accessory, role play, food, outdoor, publishing and back to school segments, looks at 2019 as an extraordinary year.

Among the many projects of its segment, the food s...

In 2019 Barbie celebrates 60 years of inspiration for every girl in the world.

Big PR events and important licensing partnerships will take place next year!

"Più Sicuri con Sam- Grande Concorso Scuola: ora tocca noi" is the edutainment project promoted by Mattel in partnership with Scuola Channel.

Congratulations to classe giraffe of the kindergarden in Tagliolo di Monferrato (AL) and to the first class of the primary school Don Locanetto i...

Victoria Licensing is waiting for you at Mattel Booth (stand C10) @BLE 2018 in London!

Get to know all the news from the Mattel Brands and join us to celebrate the most famous fashion doll in the world: Barbie, celebrating in 2019 sixty years of inspiration for all girls.


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