News

Mattel partecipated in the Milano Licensing Day 2020 in a new way, that of a virtual digital summit.

Victoria Licensing & Marketing introduced the Mattel presentations with the news and new brand projects for 2021 year.

Despite the particular moment due to COVID-19, the BLTF didn't want to give up its prize and reconfirmed the Bologna Licensing Award, the only award in Italy a...

“Original ICON Collection” is the name of the capsule collection BARBIE by FILIPPO LATERZA for ORIGINAL MARINES. It's a brand new project with three special actors for a kids collection, 5 to 12 years old, dedicated to the most famous fashion...

In 2019, the most famous fashion doll in the world, Barbie celebrates 60 years and begins the celebrations at Pitti Immagine Bimbo.

Inside the Fortezza da Basso, in the Polveriera space a small doll exhibition will be set up to celebrate 60 years of the brand that tells girls from all ov...

Barbie, undiscussed property leader in the toy industry and boasting countless licensing interpretations in the apparel, accessory, role play, food, outdoor, publishing and back to school segments, looks at 2019 as an extraordinary year.

Among the many projects of its segment, the food s...

In 2019 Barbie celebrates 60 years of inspiration for every girl in the world.

Big PR events and important licensing partnerships will take place next year!

"Più Sicuri con Sam- Grande Concorso Scuola: ora tocca noi" is the edutainment project promoted by Mattel in partnership with Scuola Channel.

Congratulations to classe giraffe of the kindergarden in Tagliolo di Monferrato (AL) and to the first class of the primary school Don Locanetto i...

Victoria Licensing is waiting for you at Mattel Booth (stand C10) @BLE 2018 in London!

Get to know all the news from the Mattel Brands and join us to celebrate the most famous fashion doll in the world: Barbie, celebrating in 2019 sixty years of inspiration for all girls.