Created in 1968, the Hot Wheels die-cast cars in 1:64 scale were created with an inimitable look. Over time the brand has evolved from a simple toy car to a franchise that offers multi-channel gaming experiences for fans of all ages; from a simple toy to a lifestyle that enhances the spirit of competition through video games, digital content, partnerships and live experiences. This allows the brand to continue to thrill children and adults for over 50 years, recording record growth in the last three years.
- 4 to 8 years-old boys
- Fans and collectors of all ages