Fireman Sam shows the adventures of Sam and his fire team in Pontypandy, a small village in Wales. Fireman Sam is the hero of the community always available to help everyone who is danger. Sam is not limited to emergencies and fires, but he solves various problems.
The cartoon series is broadcast in 36 languages, in 155 countries for a total of over 161 episodes. In Italy it is on TV on Cartoonito. Sam's character has become synonymous with safety and has been the "spokesperson" of the "Più sicuri con Sam!" project.