Barbie 60th anniversary partnerships


Barbie, undiscussed property leader in the toy industry and boasting countless licensing interpretations in the apparel, accessory, role play, food, outdoor, publishing and back to school segments, looks at 2019 as an extraordinary year.

Among the many projects of its segment, the food sector is represented by Zaini and its hand-made chocolate bars, and Caffarel, with a line of chocolate confections exclusively sold in patisserie. The cosmetic segment is confirmed and enriched through the partnership with Sephora: the beauty junkies will discover the very special collection created in partnership with Sephora composed of 8 lipsticks lip stories, 1 set of make-up brushes and 4 visage, feet, hair and hands masks customized with Barbie's signature. Sergio Tacchini brings Barbie on the tennis courts with a capsule for woman and girls complete with all the accessories branded in co- branding with Sergio Tacchini and Barbie, together with 60th Anniversary woman celebrative t-shirt. and last but not least, an outstanding project on its way with Goldenpoint, a successful retailer with pain of sales both in Italy and in the main foreign cities and wich pays heart attention to innovation an quality of products. For Barvie they will develop a junior collection of socks, thights, and leggings.

And more to come.