Master of the universe
Mattel brought back one of its extraordinary properties, an icon of contemporary pop culture, Masters of the Universe with its protagonists He-Man and Skeletor.
Since its first launch in 1982, Masters of the Universe has been a cultural phenomenon that has spanned many generations lighting the fire of “power” among fans around the world. In 1980 Master of the Universe was already a $2 billion franchise including toys and consumer products. In 2022, for the 40th anniversary, Mattel relaunched Masters of the Universe through a global franchise project that provided different types of content for all fans able to expand the story and characters within the vast universe. The animated series “He-Man and Master of the Universe” and “Revelation”are available on Netflix.