With its universe of mediterranean colors, scents and flavors and with its strong evocative power, the "By Côte d’Azur” brand can convey the emotions and values of that territory through high quality products.
Since 2018, the Côte d’Azur France Regional Tourism Committee has implemented an innovative marketing strategy. The goal is to associate the "By Côte d’Azur” brand with companies that can best represent the values of the Côte d’Azur with their products.
Some numbers on the French Riviera:
Some examples of licensed product:
- Home Decoration
- Seasonal personal care products
- Confectionery products
Products available for distribution:
- Craft Beer