In 1931, Herman Fisher and Irving Price embarked on a journey that changed the toy industry. Their goal: to create games that help children's development. For almost 90 years, Fisher-Price has remained profoundly tied to the principle of play as a method of learning. Today, the importance of gaming in the enhancement of personal skills has become fundamental, as is the commitment to reach the lives of families with children around the world.
Infant and preschool